The New Nijdam

With the dawn of a new decade, Schreuders Sport has reached a new level in the development of its services. I am pleased to inform you herewith about future plans for our brand Nijdam. Based on a strategic review and numerous exchanges with customers, consumers, external advisors and other partners, Nijdam will take the next step in its professionalisation.

 

In recent months, a core team has been working hard on Nijdam's 'rebranding' - evaluating and modernising the brand's core values, refreshing and optimising styling, developing various marketing strategies and, of course, designing a fabulous renewed collection (from source materials to packaging).

 

Hand-in-hand with this, on a business level, Nijdam's modernisation will also take shape in a new selective distribution policy. Much as many other (international) brands and wholesalers, we have, for some time, been looking for a way to make our brand more sustainable. The aim is to optimise the consumer journey, brand perception, service and product safety as well as to create a protected, level playing field for all official brand dealers, both online and offline. We believe we have found this in our new selective distribution policy, whereby all resellers of Nijdam products will have to meet the same conditions and quality requirements. In this way, we, as supplier, and you as a dealer, can maintain our high-quality service and raise Nijdam's marketing to an even higher level.

 

This new form of distribution will be rolled out in the coming weeks with March 1st 2020 as the main start date. Current brand dealers will be informed in the coming weeks about their status within the new selective distribution network.

 

Niels Emck
Managing Director Schreuders Sport International